What’s In A Name?
What’s in a name? Quite a bit if it’s the name of your website. And, even if you don’t have a website, a domain name is an important part of doing effective Internet business. A domain name lends credibility to your online business, makes your online presence portable, promotes your brand, and increases your chances of being found on the net.
Work Local, Think Global
I was discussing this topic with my driver, Joe, enroute to the airport just before the holidays. Joe, like many drivers, runs his own business and is pretty savvy on most things entrepreneurial; but, when it comes to the Internet, Joe admits that he doesn’t have much of a clue.