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Home arrow Book Reviews

Book Reviews
Getting Things Done PDF Print E-mail
Written by Tetsou   
Saturday, 05 May 2007
Getting Things Done

I've always thought of myself as a reasonably well organised individual. However, after reading David Allen's 'Getting Things Done' I realised that there were areas of my personal time management that could benefit from applying the GTD system.

Dave Allen’s GTD is a solid, well-written and sensible guide to improving time management. He describes his book as a ‘compilation of more than two decades worth of discovery about personal productivity’. Indeed, throughout the book there are snippets of information from Allen and thoughtful quotes on all aspects of time management from setting time aside to getting the basics of a filing system together: ‘You increase your productivity and creativity exponentially when you think about the right thing at the right time and the tools to capture your value-added thinking’.

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The Big Red Fez PDF Print E-mail
Written by Tetsou   
Monday, 11 December 2006

The Big Red Fez - How To Make Any Web Site Better - is a deceptively simple little book that contains some big ideas on the design and marketing of web sites. There are two versions of what happens online, according to Seth Godin: the engineer's version and the marketer's version. Not surprisingly, Seth Godin, the well published marketing guru, sides with the latter version. Quite simply, Seth explains, using a web site is similar to a monkey in a big red fez - no banana, no sale.

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Web Copy That Sells PDF Print E-mail
Written by Tetsou   
Saturday, 02 September 2006

As a web developer I spend a great deal of time thinking about page design. It has taken some time to get around to thinking about the copy I place in between the nice graphics. It's not until you have to sell something on the web that you realize that while a picture paints a thousand words, it's the words that ultimately sell the picture. In her book - Web Copy That Sells - Maria Veloso takes you through the basics of creating good web copy and some of the theory behind good copywriting.

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The Long Tail PDF Print E-mail
Written by Tetsou   
Friday, 21 July 2006
The Long Tail

The hit-driven economy that dominates our physical world is giving way to the multitude of niche markets of the on-line digerati. Has the iPod really killed the radio star and what is the 98 percent rule? Will we ever discuss the TV series 'Lost' around the water cooler ever again? Chris Anderson, editor-in-chief of Wired magazine, expands upon his original article that first appeared in Wired October 2004 and paddles in the shallow end of the digital economy now dubbed 'The Long Tail'.

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The Irresistible Offer PDF Print E-mail
Written by Tetsou   
Friday, 07 July 2006
Irresistible Offer

Tock. Tic. Tock. Tic. Tock. Three seconds. That's all you've really got to make the sale.

With consumers bombarded with thousands of marketing messages a day, they have to make purchasing decisions quickly, which means you have to make the sale just as quickly. There's simply no time for you to make any offer besides the one offer that will work and work quickly - The Irresistible Offer.

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E-Myth Revisited PDF Print E-mail
Written by Tetsou   
Saturday, 17 June 2006
E-Myth Revisited

If you own a small business, or you want to own a small business, then this book is written for you.  Michael Gerber revisits his small business guide in this updated classic. His easy style of writing and his insight into the business process makes this a rewarding read. 


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