|
Written by Tetsou
|
|
Saturday, 05 May 2007 |
|
I've always thought of myself as a reasonably well organised individual. However, after reading David Allen's 'Getting Things Done' I realised that there were areas of my personal time management that could benefit from applying the GTD system.
Dave Allen’s GTD is a solid, well-written and sensible guide to improving
time management. He describes his book as a ‘compilation of more than
two decades worth of discovery about personal productivity’. Indeed,
throughout the book there are snippets of information from Allen and thoughtful
quotes on all aspects of time management from setting time aside to getting
the basics of a filing system together: ‘You increase your productivity
and creativity exponentially when you think about the right thing at the
right time and the tools to capture your value-added thinking’. |
|
Read more...
|
|
Written by Tetsou
|
|
Monday, 11 December 2006 |
|
The Big Red Fez - How To Make Any Web Site Better - is a deceptively simple
little book that contains some big ideas on the design and marketing of web
sites. There are two versions of what happens online, according to Seth Godin:
the engineer's version and the marketer's version. Not surprisingly, Seth Godin,
the well published marketing guru, sides with the latter version. Quite simply,
Seth explains, using a web site is similar to a monkey in a big red fez - no
banana, no sale. |
|
Read more...
|
|
Written by Tetsou
|
|
Saturday, 02 September 2006 |
|
As a web developer I spend a great deal of time thinking about page
design. It has taken some time to get around to thinking about the
copy I place in between the nice graphics. It's not until you have
to sell something on the web that you realize that while a picture
paints a thousand words, it's the words that ultimately sell the picture.
In her book - Web Copy That Sells - Maria Veloso takes you through
the basics of creating good web copy and some of the theory behind
good copywriting.
|
|
Read more...
|
|
Written by Tetsou
|
|
Friday, 21 July 2006 |
|
The hit-driven economy that dominates our physical world is giving way to the
multitude of niche markets of the on-line digerati. Has the iPod really killed
the radio star and what is the 98 percent rule? Will we ever discuss the TV
series 'Lost' around the water cooler ever again? Chris Anderson, editor-in-chief
of Wired magazine, expands upon his original article that first appeared in Wired October 2004
and paddles in the shallow end of the digital economy now dubbed 'The Long Tail '.
|
|
Read more...
|
|
Written by Tetsou
|
|
Friday, 07 July 2006 |
|
Tock. Tic. Tock. Tic. Tock. Three seconds. That's all you've really got to make the sale.
With consumers bombarded with thousands of marketing messages a day, they have
to make purchasing decisions quickly, which means you have to make the sale
just as quickly. There's simply no time for you to make any offer besides the
one offer that will work and work quickly - The Irresistible Offer. |
|
Read more...
|
|
Written by Tetsou
|
|
Saturday, 17 June 2006 |
If you own a small business, or you want to own a small business, then this book is written for you.
Michael Gerber revisits his small business guide in this updated
classic. His easy style of writing and his insight into the business
process makes this a rewarding read.
|
|
Read more...
|
|